Welcome

Hi! My name is Courtney, and I’m so glad you’re here.

I’m a writer, editor, and content strategist based in Phoenix, Arizona. I’ve worked in tech, SaaS, online media, higher education, and marketing. Through all my roles, I have always aimed to make content that’s clear, consistent, and (most importantly) engaging. Whether it’s a global certification course for 200k users or a targeted marketing campaign, I’m in the zone when I’m turning complex ideas into stuff people actually want to read.

Here are some of the professional skills I’ve picked up throughout my career:

Editorial & Instructional Design

  • Specialties: Copyediting, Storyboarding, Technical Writing, Adult Learning Principles (Andragogy), Curriculum Mapping, Scriptwriting.
  • Media: Long-form Features, Marketing Copy, Video Scripts, Credentialed Courseware.

Content Strategy & AI Innovation

  • Strategic Initiatives: AI Prompt Engineering, AI Agent Development (Voice/Persona Modeling), Content Governance, Global Style Guide Architecture, Information Architecture.
  • Workflow Automation: Scaling Editorial Processes, Content Auditing, Brand Alignment Logic.

Digital Marketing & Analytics

  • Growth: SEO Strategy, Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), Lifecycle Email Marketing.
  • Data Tools: Google Analytics, Salesforce Marketing Cloud, Audience Segmentation & Survey Analysis.

Platforms & Technical Tools

  • Design & E-Learning: Articulate Rise/Storyline, Skilljar, Adobe Creative Suite (Photoshop, InDesign), Canva.
  • Management & Dev: GitHub, CMS (WordPress, Contentful), LMS Administration, Project Management (Jira, Asana, Airtable), Google Workspace.